Since yesterday there were rumours on the grapevine about something BIG happening with the GMF this year and MTV involvement, today the confirmation finally came at a press conference with the Government of Gibraltar and MTV. Further to this, it’s confirmed tickets will go on sale Wednesday 1st March 2017.

Minister for Culture, the Hon. Steven Linares was quick to clarify that this is still a concert for locals and still a concert for families, which is something that’s not found everywhere in the world. He also highlighted that it’s important we keep a diverse range of musical artists in the line to appeal to the range of audience age from the young to his generation themselves.

The Chief re-emphasised the message when introducing Richard Charles Coram, of Neon Angel Ltd, who is the other partner along with MTV involved in the event.

You can catch the full press conference, video courtesy of Gibraltar Live Music Society, below.

The Facebook page for MTV Gibraltar Calling Music Festival is freshly set up and posted that announcements on line up and information would be forthcoming.

So they’re keeping the line up info sealed tighter than Fort Knox. But with of a bit of imagination & a keen sense of investigation we checked out mtv.co.uk live’s music page and can see that over 2016 they did various events in locations such as Malta, Manila, Rotterdam featuring artists such as Kings of Leon, Jess Glynn, Clean Bandit & Whiz Kalifa.

Some of these artists have already performed here so while there is hype behind the MTV branding there’s also a subtle bit of scepticism on my part that this is more of the same with a new name. What will it mean for local artists? Does it sound like too much of a business approach or will this raise the local profile and be beneficial to local businesses?

GibLad would love to know your thoughts, don’t be shy, tell us what you think in the comments below.

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